amazon ppc

47% of Brands are Seeing 7x ROAS with Amazon Advertising, Are You?

by Ken Strong
December 3, 2021December 3, 2021

Brands on Amazon are seeing at least a 7x return on their Amazon advertising spend (ROAS). Furthermore, with the shift to more integrated omni-channel selling, and better attribution and analytics, it is becoming more obvious that Amazon ads are actually driving offline sales as well.

3 Basic Marketing Strategies Most-Overlooked on Amazon

by Ken Strong
October 15, 2021October 15, 2021

When it comes to success on Amazon, there are thousands of “gurus” with millions of tactics that claim to guarantee top page ranks, thousands or reviews, and millions in sales. The problem is, that many of these so-called “gurus” have very limited experience on Amazon and are only interested in one thing… You’re money.