Sales and profitability are on seemingly opposite ends of a spectrum. This spectrum may also look like a teeter-totter, as an increase in one, often… Read More »How Do You Increase Sales AND Improve Profitability on Amazon?
In my life as an e-commerce consultant, I often encounter confusion surrounding the relationships between branding, marketing and advertising. The biggest misconception I see is… Read More »Branding, Marketing, and Advertising – What’s Most Important?
Brands on Amazon are seeing at least a 7x return on their Amazon advertising spend (ROAS). Furthermore, with the shift to more integrated omni-channel selling, and better attribution and analytics, it is becoming more obvious that Amazon ads are actually driving offline sales as well.
When it comes to Amazon product listing creation and optimization, there are many tools available to help you do the job right. But, out of all the keyword tools and listing tools out there, one tool is by far the most underutilized and underappreciated – The customer product review.
When it comes to success on Amazon, there are thousands of “gurus” with millions of tactics that claim to guarantee top page ranks, thousands or reviews, and millions in sales. The problem is, that many of these so-called “gurus” have very limited experience on Amazon and are only interested in one thing… You’re money.
Look at it like a boost in your ad budget. How you spend it is up to you. You could advertise on Facebook, Instagram, Google, or you could target your already existing audience with a 10% discount, and send Amazon the bill.
Building a brand is a complicated business. It starts with understanding the market. It requires development of quality products that address real needs in that market. And, it takes a lot of work and momentum to get noticed and to stay relevant.
Traditionally, building a brand has involved spending a lot of money on awareness campaigns, accompanied by giving away a lot of product away before sales start to catch up and turn into profits.
Fortunately, in the information age, the amount of time it takes to build a brand and launch profitable products has decreased dramatically.
Read More »Building a Brand on AmazonSearch Engine Optimization (SEO) for traditional search is a complicated game. Amazon’s A9 product search algorithm is even more complicated than traditional SEO.
It gets even more complicated when optimizing your Amazon product listing because your listing actually needs to be optimized for both Amazon and traditional search, even though the rules are different for both.
Now, before you get thoroughly discouraged, there are couple of basic rules to follow that will keep you on the right path.
Read More »Amazon Listing Optimization Strategies – 7 Key PointsWith Amazon listing optimization, it’s a jungle out there (pun intended). As the number of sellers continues to increase exponentially, there is simply not enough room for low quality listings. Amazon is working hard to make sure poor quality listings are buried deep where most buyers won’t find them.
Occasionally, poor quality listings will still find their way to the top of search results, but Amazon is not the wild-wild-west that it used to be. Today, Amazon will suppress, or simply unpublish listings that don’t meet certain basic criteria.
So, how do you optimize your listings for search and conversion? First, you must understand and follow Amazon’s style guides . Second, you must understand the importance of keywords and how to use them. Finally, you need to include images and sales copy that drive shoppers to buy.
Read More »How to Optimize your Amazon ListingAmazon has changed the world of e-commerce. Getting your product into a major retailer used to be a monumental feat. Now, with Amazon Vendor Central, and its baby brother Vendor Express it is easier than ever to sell your product to a major retailer.
With that being said, Vendor Central is something that should be considered carefully. Let’s first explore the differences between Amazon Vendor Central and Amazon Seller Central. Then we will examine reasons why selling directly to Amazon might not be as good as it sounds.